About the Client:
A leading financial institution dealing with pledged gold ornaments sought to optimize the liquidation process of mortgaged assets through a transparent, competitive, and technology-driven platform.
Problem Statement: Traditional Gold Monetization Challenges
Before adopting GoldTek, the client relied on conventional sale methods such as local tenders and physical negotiations. This approach led to several key challenges:
- Reduced Price Realization: Buyers often dictated terms, offering below-market rates due to limited competition.
- Manual and Time-Consuming Process: Offline evaluations increased cycle times and delayed decision-making.
- Lack of Transparency: Without real-time tracking or digital audit trails, sale outcomes lacked consistency and visibility.
- Limited Buyer Reach:Auctions were restricted to localized participants, resulting in poor demand discovery.
GoldTek Solution: Transforming Gold Monetization
GoldTek, powered by Matex Technologies, revolutionized the client’s gold monetization process through a fully digital e-auction ecosystem.
1) Transparent Competitive Bidding
- Auctions conducted for pledged gold ornaments across multiple carat categories (19, 20, and 22 carats).
- Real-time price discovery ensured fair market value for every gram of gold.
- System-driven auction reports enhanced accountability and audit readiness.
2) Robust Buyer Network
- Over 50+ verified and KYC-approved buyers participated across India.
- The platform ensured wider competition and minimized human bias.
3) Smart Gold Valuation Engine
- Start price calculated at 95% of daily market price × total gram weight, adjusted per carat (19–22).
- Automated logic eliminated manual pricing errors and accelerated auction readiness.
4) Managed End-to-End Services
- GoldTek’s multilingual customer success managers handled bidder coordination and event management.
- Automated bid comparison, price approval, and EMD collection streamlined the process.
Results & Impact: Data-Driven Performance:
The October 2025 auction event demonstrates the measurable results achieved through GoldTek:
| Carat Type | Start Price (₹/gram) | H1 Value (₹/gram) | % Increase |
|---|---|---|---|
| 22 Carat | 10,600 | 10,750 | +1.42% |
| 20 Carat | 9,300 | 9,853 | +5.95% |
| 19 Carat | 8,412 | 10,200 | +21.00% |
- Average Appreciation: Up to 13% higher price realization across categories.
- Bidders Participation: 20+ active bidders PAN-India per auction.
- Absolute Value Range: ₹10,500 – ₹11,000 per gram.
- Efficiency: Event completed within a single auction day, with same-day report generation.
Financial Outcome
- Faster liquidation cycles
- Reduced administrative overhead
- Higher recovery ratio for pledged gold assets
Buyer & End-User Journey: From Bid to Sanction
GoldTek ensures a seamless experience for both sellers and buyers through its streamlined 4-step process:
Step 1: Listing & Approval
Client lists pledged assets with detailed carat information and reserve prices through GoldTek’s secure portal.
Step 2: Buyer Invitation
Verified and KYC-approved buyers across India are invited through the digital auction interface for maximum participation.
Step 3: Real-Time Bidding
Buyers engage in a time-bound transparent e-negotiation process, ensuring fair market valuation and competitive price discovery.
Step 4: Price Finalization & Settlement
Settlement is initiated immediately upon receipt of the allotment letter from the bank, with the final amount transferred directly to the bank.
Conclusion: Digital Gold Monetization Redefined
GoldTek’s data-driven auctions, wide buyer network, and transparent process have set a new benchmark for gold monetization in India. The platform not only delivers superior price realization but also fosters trust, efficiency, and compliance - empowering financial institutions to unlock the full value of their pledged gold assets.
