A leading Automotive manufacturing company in Chennai faced a significant challenge in selling 2,000 odd vintage chassis of their test vehicles. They quoted the showroom prices which made it difficult to attract buyers. Despite their Sales & Marketing department's efforts, they were unable to secure the desired sales.
Matex Technologies adopted a fresh approach by directly engaging with lorry associations and end-users who could benefit from purchasing the test chassis, which were used but still in good condition. By assessing market demand and clearly conveying the value of the chassis, we successfully attracted potential buyers. The auction was conducted in multiple stages, and we ultimately secured the price that met the client's expectations.
We successfully sold all 2,000 chassis, achieving what seemed impossible. The client was highly satisfied with the outcome, as we turned a challenging situation into a success by leveraging our deep market connections and strategic approach.
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