About the Client

The client is a large industrial enterprise managing significant volumes of rubber material and was looking for a transparent, market-driven approach to maximize value realization from material sales.

With multiple lots to be disposed of, the client aimed to:

  • Achieve fair market pricing
  • Expand buyer participation beyond existing networks
  • Ensure structured execution with complete visibility

To achieve this, the client adopted ValueTek, Matex Technologies’ digital auction platform.

Challenges
  • Limited price discovery due to negotiated and relationship-based selling
  • Restricted access to a wider, verified buyer base
  • Difficulty in benchmarking real market demand across multiple lots
  • Need for a compliant, audit-ready selling process
Solution

Matex Technologies deployed ValueTek’s digital forward auction framework for the rubber category.

Key elements of the solution included:

  • Structured lot creation for 136 lots
  • Pan-India buyer onboarding and verification
  • Real-time competitive bidding with transparent price discovery
  • End-to-end auction execution and monitoring
Auction Snapshot:

Product Category: Rubber

Total Lots: 136

Average Bidders per Lot: 14

Impact

Starting Value: ₹5.77 Cr

Final H1 Value: ₹7.15 Cr

Incremental Value Realised: ₹1.38 Cr

Overall Price Increase: 23.83%

Future Roadmap

  • Extend digital auctions to additional material categories
  • Use auction data for continuous price benchmarking
  • Increase auction frequency to improve demand discovery
  • Build a long-term, competitive buyer ecosystem

About Matex Technologies

Matex Technologies Private Limited is a digital commerce and procurement enablement company helping enterprises replace negotiated outcomes with transparent price discovery.

Through platforms like ValueTek, Matex enables organizations to:

Matex brings together technology, process, and execution to help enterprises sell smarter and unlock true market value.

Other Success Stories

Achieving 16.58% Value Enhancement in Refractory Bricks through Market-Aligned Digital Auctions
ValueTek logo, Matex Technologies

Achieving 16.58% Value Enhancement in Refractory Bricks through Market-Aligned Digital Auctions

Achieving 15.33% Transportation Cost Savings in Just 50 Minutes with TransportTek
TransportTek logo, Matex Technologies

Achieving 15.33% Transportation Cost Savings in Just 50 Minutes with TransportTek

Unlocking Higher Value through GoldTek’s Digital Gold Monetization Platform
GoldTek logo, Matex Technologies

Unlocking Higher Value through GoldTek’s Digital Gold Monetization Platform

Matex Newsletter

New Releases · Seasonal Promotions · News